AFL Classroom:
Educational Video Series
Project Type: Video Production, Content Marketing
Date: February 2023 - August 2024
Client: AFL (Industry-leading fiber optics manufacturer)
AFL Classroom is a digital learning platform designed to educate customers on AFL’s extensive product line. The creation of this platform in early 2023 positioned AFL as a thought leader in fiber optic technology - I am proud to have been a vital part of the team that put this plan into motion. This innovative tool empowers customers with in-depth, expert-led instruction, in a high quality, digestible video format, enabling better-informed purchasing and usage decisions.
My Contributions:
End-to-End Video Production
& Content Strategy:
-
Pre-Production
-
Met with AFL Application Engineers to break down technical content (e.g., fusion splicing) into digestible video lessons.
-
Helped shape the content flow and video curriculum by editing scripts provided by subject matter experts.
-
Created storyboards, selected equipment, and planned studio layout and lens setups.
-
-
Production
-
Acted as Director of Photography on set.
-
Managed a 3–5 camera setup depending on the shoot complexity.
-
Made creative decisions on shot composition, angles, and lighting.
-
Directed camera assistants to maintain production efficiency.
-
-
Post-Production
-
Oversaw footage ingestion and organization.
-
Led the editing process for all videos.
-
Ensured a cohesive visual style and clarity of instruction across the series.
-
Mary Ellen Grom, Executive Director of Global Marketing & Corporate Communications at AFL, introduces the AFL Classroom.
Key Achievements
-
Helped launch a professional, branded educational platform for AFL.
-
Created technically accurate and visually engaging video content that elevated AFL's authority in fiber optic education.
-
Streamlined video production workflow across multiple departments and shoots.
