AFL Recruitment Campaign
Project Type: Video Production, Employer Branding, Social Media Strategy
Date: January 2023 - August 2024
Client: AFL (Industry-leading fiber optics manufacturer)
I partnered with the social media team at AFL, to develop a video strategy that would boost recruitment efforts and highlight AFL’s standout workplace culture. The result was a three-part video series that gave prospective employees a genuine look inside the company—through the voices of the people who know it best.
Video Series Developed:
Faces of AFL
Short-form videos featuring current employees sharing why they chose AFL, why they stay, and what they love about working there.
Why AFL
A standalone reel combining testimonials from various employees answering the question “Why AFL?”—spotlighting shared values like teamwork, growth, and workplace satisfaction.
Career Journeys
Personal stories from employees who advanced or transitioned into new roles within AFL, showcasing internal mobility and growth.
My Contributions
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Concept development in partnership with the social media team
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Full-cycle video production: planning, filming, interviewing, editing
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Developed branded animated intros for each video format
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Selected and edited compelling sound bites from employee interviews
Impact
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Humanized the brand with authentic employee voices
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Highlighted diverse career paths and workplace settings
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Supported AFL’s recruitment and employer branding efforts through strategic storytelling