Over the course of a year—spanning one track season and one cross country season—I elevated the visual presence of Hillcrest High School’s Cross Country and Track & Field social media. Through photography, videography, and dynamic graphic content, I aimed to increase community awareness and support for the team. This was successfully achieved through a boost in online engagement that included the more eye-catching content, but also much more consistent posting.

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Below are two social media posts from a cross country meet (a carousel and a reel), along with additional photography highlights from the year.