Houston Healthcare:
Employee Recognition
Project Type: Video Production, Content Strategy, Employee Recruitment
Date: September 2024 - Present
Client: Houston Healthcare (regional healthcare system)
Houston Healthcare’s Employee of the Quarter program was originally a low-visibility internal initiative. Quarterly recognition videos averaged only 10–15 views on the company intranet and primarily featured the CEO speaking. I identified opportunities to improve the format, visibility, and strategic use of this content to better celebrate our employees and support broader recruitment and branding goals.
Goals:
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Increase engagement with Employee of the Quarter videos
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Shift focus to award winners’ voices and stories
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Enhance internal morale through more meaningful storytelling
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Expand the program’s reach to external audiences
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Leverage content to drive interest in career opportunities
My Contributions:
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Proposed a new video format focused on employee stories over long-form interviews
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Directed and edited the new format with tighter pacing and storytelling
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Led cross-departmental collaboration to transition videos to public-facing platforms
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Integrated marketing strategy by adding career site links to social posts
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Monitored performance and presented findings to leadership to drive continued support
Key Achievements
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Viewership increased on intranet from ~10 to ~50 views per video
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Social media expanded overall reach significantly, with average views of 2,796 per video across social channels, and 8,181 per video on Facebook alone
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Career site engagement: 81 link clicks to the careers page recorded from Q4 Employee of the Quarter video posts
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Positive feedback from marketing leadership and hospital administration
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Program now serves both employee morale and talent acquisition goals
Left: Video of Sanchez Robinson, Clinical winner for Employee of the Quarter in the 4th quarter of 2024. This video format was optimized for social media and included a link to the Houston Healthcare careers page.
Below: Video of Corey Riley, Clinical winner for Employee of the Quarter in the 3rd quarter of 2024. This is an example of the new format that was tested out only on the intranet. It was posted to YouTube later on when it was decided to start posting these videos to social media.